If a business owner is looking for a place to buy Facebook fans they would go on the Internet and search for companies that offer this service. The way in which businesses attract customers has changed greatly with the introduction of social networking sites. In the past a person would only use the Internet to find products and services they wanted however that has changed. Thanks to social networking sites an individual can communicate with friends and family from anywhere in the world. Another benefit of these networking sites is that individuals can recommend a business by becoming a “fan”. If a business has a large number of these fans recommended their company it will increase the chances of getting sales. The reasoning for this is that a consumer is more likely to buy from a company that has a large number of endorsements of individuals from the social networking sites. By investing in the acquisition of these fans a business owner will increase their brand awareness of revenue.
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